We help contractors prove their value with content that builds trust and helps them close more work.
Helping Great Work Win
Why We Started
We started The Foundry Media Co. after seeing too many honest, skilled contractors lose jobs to flashier competitors — not because the work was better, but because the marketing was. That didn’t sit right with us. We believe the best work should win.
So we built a simple way to turn one finished job into trust-building content that helps great contractors stand out, earn credibility, and win better clients.
Our Expertise
We combine over 15 years of experience in commercial videography with deep knowledge of contractor sales processes. We’ve studied how homeowners and businesses make hiring decisions, and we’ve designed our entire approach around creating content that addresses the exact trust barriers that prevent your potential clients from saying “yes.”
Our founder, Chris Bookman, built his career helping businesses translate their complex value propositions into simple, compelling visual stories that drive real business results.
How We’re Different
Unlike generic video services, we focus exclusively on creating content that directly increases your close rates and average project value.
We Maximize Your Dream Outcome
Our proof-focused approach has been refined to specifically overcome the trust barriers that prevent contractors from winning more high-value jobs.
We Guarantee Results
Our streamlined process requires just 30-45 minutes of your active involvement. We handle everything else.
We Minimize Your Time Investment
No complicated creative decisions, no endless revisions, no wondering how to use what we create. We deliver a complete, ready-to-deploy trust system.
We Eliminate Traditional Hassles
We Don’t Just Make Videos. We Build Proof.
Most agencies sell creative content. We deliver sales tools. Every video, photo, and graphic we create is designed to reduce sales friction and help you close jobs faster. We don’t do fluff. We do proof that works.
If You Do Great Work, We’ll Help You Prove It.
Let’s turn your next job into a sales tool that builds trust and wins business again and again.
Your Path to More High-Value Projects
Book a 20-minute discovery call to discuss your business and goals
Schedule your shoot day at a convenient time (we’ll handle all logistics)
Review and approve your content within 10 business days of filming
Deploy your new trust assets using our simple implementation guide
Watch your close rates and project values increase as trust barriers disappear
Common Questions
Will my customers be comfortable giving testimonials on camera?”
Absolutely. Our approach uses simple, conversational prompts that help even camera-shy customers share their experience naturally. We’ve refined a process that makes this easy and comfortable for everyone involved.
How soon will I see results?
Most contractors see impact within their first 5-7 new leads after deploying their trust content. That typically means within 2-4 weeks for most businesses.
What if I don't have a huge, impressive project to showcase?
We've designed our process to work with projects of all sizes. What matters isn't the scale—it's the quality of your craftsmanship and your customer's satisfaction.
Ready to Turn Your Best Work Into a Sales Machine?
Your competitors are already losing business to contractors who can prove their value faster. Don't wait until they figure it out too.
Takes 20 minutes or less to get started, filming within 2 weeks.