Helping a DFW Electrician Build Their A-Player Team

How we created a strategic video asset to attract top-tier journeymen and wireman for 4G Electrician.

The Solution: A Story-Driven Recruiting Video

Instead of a generic “now hiring” ad, we developed a strategic “proof asset.” The plan was to create a short, cinematic video that told the story of 4G’s team-first culture. By featuring their real team members and their beloved mascot, Duke, we aimed to create an emotional connection with potential hires and give them an authentic look at a day in the life at 4G Electrician.

The Result: A Powerful Tool for Attracting A-Players

The final video asset serves as a 24/7 recruiting tool that 4G Electrician can deploy across their website, social media, and in direct outreach to candidates. It immediately communicates their commitment to a positive work environment and professional excellence.

A man wearing a yellow button-down shirt and a white cap with a lightning bolt logo and the word "Electrician" stands against a gray background.

“Before this, we were just another company posting on Indeed, struggling to find quality electricians in a tough market. The Foundry created a video that does more than just show our work—it proves we're a top-tier place to build a career. They made the entire process effortless, and now we have a powerful tool that makes A-players actually want to work with us. It's a total game-changer for our recruiting.”

- Justin Klump, Owner of 4G Electrician

High-Resolution Stills to Build the Brand

Orange and white service van labeled 4G ELECTRICIAN parked in front of a house with a ladder on top.
A man in a red shirt and jeans standing next to a white and orange service van labeled '4G Electrician.' He is holding a black tumbler and wearing a watch. The van has icons for Google reviews, Facebook, and YouTube, and a ladder on top.
Two men installing or repairing a ceiling light fixture in a living room, standing on ladders and focusing on the task.
Two electricians working on an outdoor electrical panel, with one holding a tool and inspecting the wiring inside.
Two men, one with a beard and one clean-shaven, working together outdoors near a utility box or electrical panel. The man on the right is wearing a blue uniform and cap, and appears to be explaining something to the man on the left, who is wearing a
A happy Border Collie with blue eyes lying on the ground, looking at the camera, with a partially visible black dog in the foreground.
Group of five men standing outdoors in front of a vehicle labeled '4G Electrician' with a Border Collie dog, in a residential area.
A sidewalk sign advertising a wanted electrical journeyman or wireman, with a picture of a dog wearing a construction helmet and bandana, parked in front of a house with a tree and a vehicle in the background.
Orange advertisement with white text promoting job applications at 4GElectrician.com and a phone number.

Ready to Showcase Your Great Work?

Let’s create the proof assets that will help you win better jobs and build a stronger team.